Marketing

Overview

Our Marketing team helps the firm win and grow the right clients and work. We drive client development across the firm - deepening priority relationships, increasing share of wallet and converting strategic opportunities into profitable revenue. We equip partners with effective go-to-market strategies, tactics and processes, differentiated insights and disciplined execution. Alongside this, we strengthen the firm’s market profile and reputation to support client acquisition, retention, and growth. We work as one integrated global team, aligning central support and expertise with local knowledge and execution to maximize impact across offices, practice groups, sectors and client programs.

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Marketing teams

Business Development

Our Business Development team supports client targeting, managing proposals and pitches, creating business development collateral, coordinating events, and strengthening client relationships. They collaborate with lawyers to identify opportunities, develop strategic marketing initiatives, and enhance the firm’s market profile globally.
Brand

Our Brand Marketing team shapes and safeguards the A&O Shearman brand, ensuring consistent, high‑quality creative expression across all communications. Since the merger, the team has led the design, rollout, and implementation of the new identity, delivering tools, training, and firm-wide brand materials.
Digital, marTech and AI

Our Digital, MarTech, Data and AI team owns the platforms, data foundations and technology that power marketing across the firm – from the website and email channels to enterprise CRM, marketing automation, analytics and AI. They set the strategy for how marketing data is collected, governed and activated, lead the function's AI adoption and innovation agenda, and ensure systems operate as an integrated suite aligned to firm priorities. The team drives digital capability, supports new ways of working with tech, and positions the marketing function as a leading user of AI within the sector.
Pitching

Our Pitching team brings sales and process best practice to the way the firm responds to bids. From coaching partners and identifying winning teams to showcasing the most relevant experience and honing differentiated messaging, they help convert strategic opportunities into new worl.
Content and Campaigns

Our Content and Campaigns team brings the firm’s best thinking to market through high‑impact, multichannel campaigns. From concept to analysis, they lead strategic initiatives and shape the firm’s content and channel strategy, elevating our global voice and making sure the right people hear it.
Communications

Our Communications team shapes and protects the firm’s global reputation, crafting compelling narratives, managing media engagement, guiding internal communications, and supporting issues management. Working across regions, they deliver consistent, high‑impact messaging that strengthens trust, elevates expertise, and advances the firm’s strategic goals.
Events

Our Events team delivers end‑to‑end event management for the firm, shaping strategy, advising on best practice, and supporting key client programs. They manage a diverse portfolio of strategic events, from creative receptions to global offsites and content‑rich conferences.
Client Relationship Management

Our Client Relationship Management team sits within global BD, marketing and communications, championing one of the firm’s core values - client dedication. They drive the firm’s global strategy by strengthening priority relationships, enhancing client insight, and ensuring a consistent, strategic approach to client engagement.
Apprenticeship

Our apprenticeship program offers exceptional hands‑on experience, working with global teams on key projects while developing essential business skills. Apprentices also join our Emerging Talent Program, benefiting from development days, upskilling opportunities and regular social events that support both professional growth and community.