Social Media Content Specialist - U.S. and Americas

Job description

A&O Shearman is a new global industry-leading law firm, with nearly 50 offices in 29 countries worldwide.

Our fluency in English law, US law, and the laws of the world’s most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the future.

We offer exceptional opportunities for our people; opportunities to work for the world’s leading businesses; to transform the status quo, and to deliver your best work, helping you and your career to thrive, while delivering unparalleled outcomes for our clients.

Whether you're helping clients solve complex challenges, transforming the ways we manage our business, or ensuring the smooth-running of our operations, this is an environment where you can belong and excel. We provide first-rate training and development, we are committed to an inclusive environment, and we provide support and ways of working that help you optimise your wellbeing.

What truly defines a career with us? We recruit the best and ask for the best of you. And together, we will redefine success.

Department Purpose and Structure
The business development, marketing, and communications team is integral to the setting and achievement of the firm’s global client strategy, which includes guiding the partners and associates in their pursuit of becoming the clients’ trusted advisers, building and maintaining long-lasting, deep, institutional client relationships, winning new clients, increasing the visibility of the firm globally, and positioning the firm as the thought leader and most advanced law firm among the global elite law firms. The function works as one team across the globe with very close collaboration between the central groups, such as communications, and the professionals working in local offices, practice groups, sectors, and clients.

Role Purpose
This U.S. and Americas social media content specialist role is responsible for the organic and paid content to the U.S. and Americas and firm’s social media channels, monitoring and analyzing activity, content management, and planning support. The role will be a permanent role.

Key Relationships

• Chief Communications Officer
• External Communications Lead
• Media Relations Team
• Digital Marketing Team
• Senior Marketing Services Manager
• Global Social Media Senior Manager
• Global Social Media Manager
• Global Social Media Content Executive
• Regional Social Media Content Executive
• Social Media Team
• Global Marketing Team
• Global Comms Team
• Brand Team
• Creative Services Team

Role and Responsibilities

Content

• Turn business content into dynamic and engaging social media posts that positions our brand effectively.
• Manage our social media calendar for U.S. and Americas firm channels and U.S. and Americas senior leaders and supporting other regions when required, including proactively suggesting ideas to create a regular and varied stream of content.
• Work with the content and campaigns team to support on U.S. and Americas campaigns with organic and paid content.
• Consult with the creative team to oversee design of social media assets and templates and advocating for the development of different media types.
• Work collaboratively with the wider marketing and communications team to advise on and support the delivery of campaigns to support key client and business (including Responsible Business) campaigns including effectively leveraging LinkedIn paid advertising to reach client audiences.
• Provide tactical advice to the business to ensure content is optimized and identify opportunities to repurpose content, increase engagement and target clients.
• Be a brand ambassador by providing quality control for all content posted on social media and supporting education around the new tone of voice across the firm.

Channels

• Post on the firm’s main social media channels, including the U.S. and Americas firm channel, global and other regional (when required) channels, Haiilo, and requested senior leaders and partners’ channels.
• Own the day-to-day channel management of the U.S. and Americas accounts.
• Oversee impromptu reporting requests from the business, and regular paid and organic social reporting.
• Monitor, audit, and analyze the success of our social media content.
• Assist the social media team with the day-to-day management of Haiilo, our employee advocacy platform.
• Support with engagement on our social media community, on behalf of the firm.
• Action ongoing and ad hoc issue monitoring requests, when required. Work with U.S. and Americas external comms team when managing a crisis.

Training and Partner Education

• Work with the global social media manager to leverage training materials and tools including Haiilo to support the U.S. and Americas market.
• Provide support to partners on profile optimization and tailored education sessions.
• Be a champion of Haiilo for the region to encourage usage and support onboarding of teams.
• Support the brand team with sharing TOV training on social media locally.

Measurement and Evaluation

• Use analytics to determine efficacy and areas for social media campaign improvement, particularly for client audience insights.
• Be data led in the approach to build the brand and grow engagement on the U.S. and Americas channel.
• Monitor and developing reports on competitor activity, content, and key conversations within social media spaces.
• Support the build-out of benchmarks and robust reporting frameworks.

Key Requirements

• Minimum of 5 years of social media and/or digital marketing experience in an agency or fast-paced business environment.
• Degree-level qualification in marketing communications, media relations, or a related discipline, or substantial equivalent experience.
• Excellent ability to write in English, translating complex material into easy-to-read promotional copy.
• Strong analytical skills and a very high attention to detail.
• Proven experience managing organic and paid social media as part of an integrated marketing approach.
• Experience of working in a centralized marketing function that provides support at a global level.
• Experience using social media management and analytical tools (i.e. Hootsuite, Sprout Social, Sprinklr).
• Ability to keep calm under pressure, with the capability to juggle tasks to meet deadlines.
• Good interpersonal skills, able to confidently interact with all levels and across cultures.

Equal Employment Opportunity, including Veterans and Disability

A&O Shearman is an equal opportunity employer, including Veterans and Disability. Every individual has the right to work in a professional environment that promotes equal opportunity and prohibits discrimination and harassment. This policy applies to all aspects of an individual’s relationship with A&O Shearman, including, without limitation, recruitment, hiring, training and development, promotion, compensation, discipline, termination, and all other terms and conditions of employment.

If you are vision-impaired or have another disability under the Americans with Disabilities Act or similar law and wish to discuss accommodations related to applying for employment at A&O Shearman, please contact US HR Transactions at US-HRTransactions@aoshearman.com or call +1 212 610 6300 and ask for HR Transactions. This role is open to our Houston office. For individuals assigned to or hired for this opportunity in Houston, the estimated annualized base salary range for this position is $92,000-$116,000. The actual base salary offered will depend on the overall qualifications of the individual applicant for the position and other job-related factors permitted by law. We offer a competitive compensation and benefits package which includes a discretionary bonus, paid leave, life, health, accident, and disability insurance; and a 401(k) plan.