Digital Specialist (2:00PM - 10:30PM)

Job description

We have an exciting opportunity for a Digital Specialist (2:00pm - 10:30pm) to join our Marketing team, based in A&O Shearman's Belfast office.


Marketing team - Belfast

The Digital and Marketing Technology team implements and manages the firm’s integrated marketing information systems and digital marketing communications channels. The digital channels include our public and client websites, email marketing, content libraries, and blogs. The team is responsible for the technologies that support core BD and marketing processes, including but not limited to experience collection, contact management, pitching and opportunity management, CV management, events, client segmentation and marketing analytics. These two broad areas of marketing technology activity support each other and overlap, helping to provide a 360° view of our interactions with a client.


What you will do

This role is based in our Belfast office, in the Digital and Marketing Technology team, and focuses on supporting the digital activities in the U.S. region with working hours set at 2:00pm – 10:30pm GMT, Monday – Friday. The role offers remote working with one day in the office every two weeks. This role requires flexibility, including the possibility of working additional hours as needed to meet project deadlines and support team activities.

Working closely with the Digital Marketing and Technology team, U.S. BD teams and the central campaigns and communications teams, the Digital Specialist will handle a range of digital activities during New York hours including website posting (with a focus on brand and house style adherence and digital content best practice), creation of email campaigns and producing analytics reports. They will also manage a range of ad-hoc digital projects and will be responsible for workflow triaging during U.S. working hours.

We are looking for an experienced digital marketing and communications expert with a broad understanding of digital communication channels and a mix of marketing, editorial, analytical, relationship management and organisational skills.

Please note the hours of work for this role are 2.00pm - 10.30pm, Monday to Friday. The hybrid working pattern will entail working from the office 1 day in every 10 days. First week of training will be 9am-5:30pm in office.

Key Relationships;

• Senior Digital Managers
• Digital Manager
• Senior Marketing Services Manager
• Marketing Services Manager
• Workflow Coordinators
• Other members of the Digital Marketing Technology Team
• IT teams

Responsibilities;

• Reviewing submitted website content for house style, brand guidelines and digital best practice and posting content across our digital platforms.
• Planning, advising (working with the BD and Communications teams) and executing digital marketing campaigns and insights across the range of supported platforms, providing best practice advice (including SEO).
• Building mailing lists and supporting on the creation and distribution of firm-wide email campaigns, events, client alerts and announcements.
• Measure the performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, SiteImprove, Vuture etc.) including producing analytics reports and giving advice on how to improve campaigns in the future.
• Assisting with UAT testing of new features and developments on the website.
• Keeping up to date with the latest trends and best practices in digital marketing to help support the creation and delivery of strong, multi-channel campaigns.
• Providing ad-hoc training to other users of our marketing technology systems (e.g. Sitecore, PowerBI reporting dashboards), as and when needed.
• Troubleshooting issues across our marketing technology systems and liaising with senior members of the team or external system providers, as and when needed.
• Ensuring any system upgrades and enhancements to our platforms are correctly tested and implemented.
• Assisting on key projects, providing updates to management on a regular basis.
• Performing administration duties and covering the workflow platform during U.S. hours (monitoring of Workhub requests, inboxes and answering calls).
• Liaising with and supporting internal stakeholders, managing expectations in line with service agreements and A&O Shearman’s strategic objectives.
• Performing any other tasks and duties as may be required.

What you will have

• Strong editorial and proofreading skills.
• Very high attention to detail and ability to quality check own work and understand and apply style guidelines.
• Advanced experience of Sitecore is advantageous. Previous experience using other CMS systems is essential.
• Experience of using email marketing systems is crucial, ideally Vuture.
• HTML and CSS skills are also essential.
• A general background of managing digital assets and web technologies such as websites and apps.
• An ability to identify and troubleshoot issues and delegate to technical colleagues or external providers if required.
• Advanced experience of web analytics packages (e.g. GA4, SiteImprove) and proven experience in using data for future campaign improvement.
• Strong communication and interpersonal skills, able to confidently interact at all levels and across cultures.
• Excellent organisational and project management skills.
• Ability to work under pressure.
• Self-motivated, enthusiastic, responsive, proactive and innovative with good problem solving skills.
• Team player.

What we can offer you

We recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, private medical insurance, mental health resources and free apps, health and wellbeing services encompassing GP service, emergency back-up care support, parental and special leave, holiday entitlement increasing with length of service, holiday trading, online discounts and lifestyle management services.

We recognise the value of flexible working and embrace hybrid working, allowing our people to work from home up to 40% of their working time. We do, however, remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together.

Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required.

We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.

About A&O Shearman

A&O Shearman is a new global industry-leading law firm, with nearly 50 offices in 29 countries worldwide. Our fluency in English law, US law, and the laws of the world’s most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the future.

We offer exceptional opportunities for our people; opportunities to work for the world’s leading businesses; to transform the status quo, and to deliver your best work, helping you and your career to thrive, while delivering unparalleled outcomes for our clients.

Whether you're helping clients solve complex challenges, transforming the ways we manage our business, or ensuring the smooth-running of our operations, this is an environment where you can belong and excel. We provide first-rate training and development, we are committed to an inclusive environment, and we provide support and ways of working that help you optimise your wellbeing.

What truly defines a career with us? We recruit the best and ask for the best of you. And together, we will redefine success.