Data Manager

Job description

We have an exciting opportunity for a Data Manager to join our Marketing Team in Belfast.

The digital and marketing technology team implements and manages the firm’s integrated marketing information systems and digital marketing communications channels. The digital channels include our public and client websites, email marketing systems, content libraries, and blogs. The team is also responsible for the technologies that support core business development and marketing processes, including experience collection, contact management, pitching and opportunity management, CV management, event management, client segmentation and marketing analytics. These broad areas of activity support each other and overlap, helping to provide a 360° view of our interactions with a client.The team is part of the global marketing, business development and communications group.

The Data Manager is responsible for the accuracy and consistency of Dynamics CRM data in alignment with business goals, and in compliance with regulatory requirements.

The role is accountable for the optimization of all marketing data (Dynamics CRM, website and digital data) which includes generating insights that support data-driven decision-making, developing AI driven capabilities and enriching data.



What you will do

Data quality (Dynamics CRM)

• Oversees the maintenance of reliable, accurate and consistent data within Dynamics CRM
• Champions data governance principles and practices, advocating for consistent high-quality data
• Develops data quality standards, devises procedures for aligning with the standards, and promotes best practices across the marketing function
• Leads data quality projects, collaborating with IT and suppliers as appropriate, such as contact de-duplication, parent-child company hierarchy restructuring, import of new joiner partner contact data
• Develops and implements a data retention strategy
• Ensures data processing is compliant with the firm’s data privacy and data retention policies, as determined by data privacy law and internal confidentiality policies, including identifying and mitigating data risks
• Manages the work of the data stewarding team, including defining and documenting processes/tasks, providing task briefings, advising on data queries raised, assessing capacity for new tasks
• Manages data migrations from legacy platforms into Dynamics CRM, collaborating with our external supplier, datasets to include CVs, Referrals, Experience, Global Relationship Lawyers
• Owns and develops the Dynamics CRM Data Dictionary aligned to new functionality and features
• Identifies where data automation and AI can be utilized for data efficiencies and enrichment, and collaborates with the Dynamics Programme team on implementation, such as automatic data population on parent records inherited from child records, data collection workflows with AI proposed data classification
• Collaborates with the Data Governance team on firm data strategy and procedure and represents Marketing on the firm’s Data & Analytics Stewards Council, contributing to the firm’s data governance decisions and enforcing standardized business terminology
• Designs and executes data quality assessments to identify data anomalies, inconsistencies, inaccuracies
• Manages data testing related to data projects

Note: The core Dynamics CRM datasets are: contacts, companies, marketing activities, marketing lists. From 2026, the platform will also hold opportunities, CVs, matters and experience.

Data insights

• Consultant to marketing leadership and global stakeholders to understand and translate their reporting/analysis needs into actionable insights that support data-driven decision-making
• Delivers insights from Dynamics CRM, website and digital data sources to marketing leadership and global stakeholders in collaboration with the Digital Manager
• Manages development and maintenance of Power BI and SQL reporting in collaboration with the Reporting Executive
• Champions the use of AI‑driven analytics and tools, and develops custom AI agents and prompts, to strengthen decision‑making, improve operational efficiency and elevate the accessibility of insights
• Oversees the reporting roadmap in line with business objectives

Data enrichment

• Consolidates and enriches data to enable enhanced business insights, such as:

- Implementation of a third-party company data integration with Dynamics CRM, e.g. FactSet
- Integration of data from sources including website, social media, seminar programme, Vuture and Ceros into the data lake
- Augmentation of Dynamics CRM contact records with web analytics and social media data to support advanced segmentation and targeting

• Partners with data and analytics professionals in other functions to deliver enhanced data integration (via the data lake) and reporting capability

Project oversight

• Lead data‑related projects, including system migrations, data consolidation exercises.

What you will have

• Strong analytical skills and business process understanding
• Experience with a variety of marketing datasets i.e. contacts, companies, activities, lists, opportunities, matters/experience, CVs
• Expertise with CRM databases – Microsoft Dynamics 365 preferable – and understanding of integrated platforms e.g. HR platforms, finance platforms
• Expertise in applying data privacy principles to ensure data compliance
• Strong understanding of data governance frameworks and quality assurance
• Understanding of data analytics tools, particularly Power BI, however specialist/developer not required
• Experience with AI‑driven data quality tools, predictive analytics, or a strong interest in developing expertise
• Strong project management skills, especially in the context of data transformation
• Experience of developing/documenting processes, training and managing data stewarding teams
• Experience translating business needs into insights
• Excellent communication and stakeholder management skills, with a focus on collaboration and strategic alignment
• Strong Microsoft Excel skills

What we can offer you

We recognise that our people are our most valuable asset, which is reflected in the wide range of benefits that are available to our employees. Some of these benefits include: our occupational pension scheme, group income protection cover, private medical insurance, mental health resources and free apps, health and wellbeing services encompassing GP service, emergency back-up care support, parental and special leave, holiday entitlement increasing with length of service, holiday trading, online discounts and lifestyle management services.

We recognise the value of flexible working and embrace hybrid working, allowing our people to work from home up to 40% of their working time. We do, however, remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together.

Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required.

We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic. A&O Shearman is a new global industry-leading law firm, with nearly 50 offices in 29 countries worldwide. Our fluency in English law, US law, and the laws of the world’s most dynamic markets, enables us to provide unmatched insight and seamless delivery to clients. We work on challenging and important deals and disputes that have the potential to shape the future.

We offer exceptional opportunities for our people; opportunities to work for the world’s leading businesses; to transform the status quo, and to deliver your best work, helping you and your career to thrive, while delivering unparalleled outcomes for our clients.

Whether you're helping clients solve complex challenges, transforming the ways we manage our business, or ensuring the smooth-running of our operations, this is an environment where you can belong and excel.

We provide first-rate training and development, are committed to diversity, equity, and inclusion, and offer support and ways of working that help you optimize your wellbeing. We also actively support the inclusion of neurodiverse individuals, ensuring our workplace is welcoming and accommodating for everyone.

What truly defines a career with us? We recruit the best and ask for the best of you. And together, we will redefine success.